Sensatori Launch Jamaica

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Drive worked alongside TUI UK & Ireland and Hill & Knowlton Strategies to light up the Caribbean in celebration of the opening of Thomson’s newest 5* resort.

Sensatori Resort Jamaica is set on Negril’s famous Seven Mile Beach, making it the perfect spot for a water projection show. Drive utilised this artistic technique to demonstrate the lifestyle, luxury and facilities of the hotel in front of a gathered VIP audience including Jamaican Ministers and the Jamaican Tourist Board.
Light-mapping technology, live action pre-recorded footage of models and CGI were weaved into an aquatic 3D projected environment.