Lotus F1 Team E21 Launch

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Drive was appointed as creative and technical supplier for the launch of the Lotus F1 Team 2013 Race Car.

The launch event took place at the Lotus F1 Team home in Enstone, Oxfordshire and was attended by 120 partners, sponsors and VIPs. Drive created an immersive environment by integrating moving head lasers and film, showcasing the E21 race car in stunning perspective, and highlighting the evolution from last year’s model with the use of the laser projection and 3D animation.
The event was broadcast on Sky Sports and included interviews with the drivers and key members of the Lotus F1 Team.