Lenovo - Abkarinos Workshop

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Ogilvy One creative team headed by Anas Al Hakim conceptualised an innovative new campaign for their client “Lenovo” about a slightly eccentric Egyptian inventor “Abkarinos”. The Magnet team with Moe Najati as Director, Nick Davidson as DOP, were appointed to bring their concept to life. Our amazing talent Magdy was flown in from Egypt and the “inventors robot" was designed by Dina Yassin and brought to life by art director Charbel Naimeh.