Which?, the consumer product reviews magazine, has launched a two new TV ads, trying to attract younger customers. In these commercials is focusing on stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera. In first commercial we see a man testing the durability of his digital camera in a rather extreme way (like Which? tests digital cameras by shaking them up to 900 times an hour to test their image stabilization function).