Nike and London’s creative agency AKQA have pulled off the whole video for the shoes.
It features UK pop singer Ellie Goulding. It is said, that she loves running as much as she loves singing. So Nike collaborated with her to document her intensive singing career while touring LA, NYС and London. Along to the tour she is training for a half marathon with Nike’s footwear.
The short movie plays Ellie’s famous song Under The Sheets, which was remixed by Jakwob.