Miracle Whip hasa teamed up with director Joachim Back to make this funny campaign.
The video takes place at the Medieval village. Its residents are narrow minded and superstitious. They do not like anything new: they prefer the old. The old is the best. So there is a big dissatisfaction when a women with a strange letters MW on her chest comes to the village. They also suspect a young girl to be a witch because she has the Miracle Whip in her kitchen.
Fortunataly, nothing bad happens. A few weirdos even would like to try this delicious sauce from Kraft.