Foot locker is one of the biggest sportswear and footwear retailer in the world. To demonstrate that Foot Locker is the leader and knows everything about sneakers, they created a commercial. It features a blindfolded guy who came to a job interview at a sneaker shop. He is given various sneakers to sniff them. And only by smell he can tell what kind of sneaker that is, what colors it has and to whom it belongs. The commercial really delivers the message that Foot Locker staff knows what they are doing.