Earlier this year Emmentaler Switzerland launched Emmentaler AOC with Gecko Technology. It also came up with a new commercial.
Emmentaler got an unusual idea how to improve the milk. According to the producers, cows are being annoyed by the flies. Therefore the quality of the milk is not that good as it could be. So they decided to put a gecko on the cows which would eat those flies. The result is – better milk, smoother cheese. The video creatively documents this story.
This simple and yet exotic innovation has many fans already. The video was released in more than one country and in different languages.