The Chipotle Cultivate Foundation and director Johnny Kelly have launched this beautiful cartoon story entitled “Back to the Start”.
The video is against the fast food corporations and their priorities of an economical benefit over the health of an exploited animals. The video shows a farmer and his animals, that never see a daylight and are born only to die. But in the end he changes his values and chooses to grow animals in better conditions.
The video was shown during the Cannes Film Festival. It is part of a larger “Cultivate A Better World“ campaign and have reached over 6 million views on YouTube.