Canal + and creative agency BETC Paris have made this hilarious commercial entitled „The Bear“.
It features a famous and incredibly talented director – the Bear. Well, actually it is only the sad remains of the real bear. However, the fur comes into life after spending some time in the living room, watching Canal +. Since the channel is dedicated to cinema, the Bear got overwhelmed by the movies. A lot of people created films so he thought „Why not me?“. The video documents his funny adventures during the movie making process.