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From concept to completion the new Allan Gray commercial was just over fourteen months in the making. A massive feat that took a combined team of well over a hundred and sixty people, not including extras. The commercial, Legend, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society?
The ad illustrates the importance of time in allowing potential to unfold. Both in life and in investing. Like its predecessor Beautiful, it demonstrates the theme of long-term investing, but this time focuses on the investor as an integral part of investing success. Using the tragedy of Deans early demise as an analogy, the ad suggests that not giving an investment time to mature is equally tragic.

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