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Leo Burnett, Toronto created the opening short film “Hate/Love” for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4. The Advertising & Design Club of Canada (ADCC) is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. Each year since 1949 the ADCC organize the awards show, known as Directions, which is acknowledged as the premiere creative awards show in Canada. They invite a selection of international judges to join and select the most brilliant creative work in the industry. Judy John, chief creative officer at Leo Burnett Toronto, says the film taps into an insight the Leo Burnett team believes think every creative feels: love for the business when things are going well, and hate, when things aren’t.”

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